In March 2011, Three was rated the No. 1 network for Smartphones – overall satisfaction quality and value for money by the independent body YouGov. Smartphones are rapidly becoming the first access point to the internet for UK consumers. Over the past two years, internet use on mobile handsets has grown dramatically. As new users experience the benefits of all-you-can-eat data for the first time, they require higher levels of support, help and education.

Three has the UK's largest 3G network. It is built for data and future-proofed for 4G technologies. This means that they can connect more people to the internet in more places than any other network in the UK, while increasing their capacity to meet the ever-increasing demand for data.